VerifiedHead of Marketing & Demand Generation Coach in London, United Kingdom
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Empowering Marketers to Drive Impact and Advance Their Careers
Hi, I'm Kirsten Medder, a Head of Marketing & Demand Generation Coach based in London, United Kingdom. With over 15 years of experience in marketing leadership roles, my passion lies in helping marketers unlock their potential, build impactful strategies, and grow their careers. My coaching focuses on equipping professionals with the skills and insights needed to thrive in areas like demand generation, digital marketing, and marketing strategy. If you're looking to elevate your marketing expertise, create measurable impact, and navigate the challenges of leadership, you're in the right place. Let me share a bit about my journey, coaching approach, and how I can help you achieve your goals.My Journey: From Digital Marketing to Leadership
I didn't start as a marketing leader. My journey began in website and content management, where I fell in love with the fundamentals of digital marketing - customer journeys, tech, and storytelling. Over time, my curiosity and drive pushed me to explore new areas, eventually leading me to Head of Marketing roles at start-ups. Throughout my career, my obsession has always been the same: understanding the customer. What do they need? How do they research and buy? How can we meet them at that critical intersection of need and fulfilment? These questions became the foundation of my work in demand generation. Demand generation isn't just about generating leads - it's about creating value, building trust, and meeting customers where they are. I've built and executed strategies that deliver proven results, from ABM programs to go-to-market strategies. I've learned a lot along the way, and now, I'm passionate about sharing that knowledge to empower others.Why I Became a Coach
I know firsthand how challenging it can be to navigate the fast-paced, ever-evolving world of marketing. Early in my career, I was fortunate to have mentors who shared their expertise, helped me tackle challenges, and guided me toward success. Their impact stayed with me, and as I advanced into leadership, I began mentoring junior marketers in my teams. Becoming a Head of Marketing & Demand Generation Coach felt like a natural evolution of my career. I wanted to formalize what I'd already been doing: helping others build their skills, gain confidence, and drive results. Coaching allows me to pass on my experience to other marketers so they can grow their careers and make a real impact.My Coaching Philosophy
At the core of my coaching is a simple belief: marketing is about people. Whether it's your customers or your team, success comes from understanding their needs and helping them achieve their goals. As your coach, I'll help you identify challenges, clarify your goals, and develop strategies that align with your strengths and aspirations. My approach is collaborative and tailored to your needs. Together, we'll work on:- Understanding the fundamentals of demand and lead generation.
- Building scalable marketing functions from the ground up.
- Crafting customer-focused strategies that deliver measurable results.
- Developing leadership skills for managing teams and driving impact.
What I Offer
As a Head of Marketing & Demand Generation Coach, I specialize in helping marketers and leaders in:- Digital Marketing Mastery
Whether you're refining your skills or starting from scratch, I'll guide you through the essentials of digital marketing. From understanding customer journeys to creating effective campaigns, I'll help you build the expertise needed to drive real results. - Demand and Lead Generation
Demand generation is my obsession, and I'll show you how to make it yours too. Learn how to craft strategies that attract the right audience, nurture leads, and turn interest into action. - Marketing Strategy and Planning
I'll help you create cohesive, data-driven strategies that align with your company's goals and demonstrate the value of marketing to stakeholders. - Leadership Development
Ready to step into a leadership role? I'll share insights from my experience as a Head of Marketing to help you lead teams, build functions, and inspire success. - Product Marketing
Learn how to build compelling product narratives and position your offerings in a way that resonates with your target audience.
How I Help Clients
When we work together, I'll help you identify your unique challenges and opportunities. Here's what the process looks like:- Identifying Challenges: Whether you're struggling to demonstrate marketing's impact or build a pipeline, we'll pinpoint the root of the issue.
- Setting Clear Goals: Together, we'll define your goals and create a roadmap for success.
- Crafting Actionable Strategies: I'll guide you through proven strategies and frameworks, customized to your needs.
- Tracking Progress: We'll measure results and adjust as needed to ensure success.
Why Work With Me?
Here's what makes my coaching unique:- Deep Expertise: With a foundation in digital marketing and a career in marketing leadership, I bring both technical skills and strategic insights to the table.
- Proven Results: I've developed and executed marketing strategies that drive revenue, pipeline growth, and brand awareness.
- Customer Obsession: My focus is always on the customer and how we can meet them where they are.
- Relatable Leadership: As someone who's navigated the challenges of ADHD and career growth, I understand what it takes to succeed - and I'll help you get there.
Let's Work Together
Are you ready to take your marketing career or team to the next level? Whether you're looking to refine your skills, build a scalable marketing function, or step into a leadership role, I'm here to help. As a Head of Marketing & Demand Generation Coach, my goal is to empower you with the tools, strategies, and confidence to succeed. Together, we'll craft a pathway to success that's tailored to your unique goals. Reach out today, and let's start building the future of your career or team.FAQ
You can expect a personalized approach focused on your unique goals and challenges. I'll help you develop actionable strategies, refine your leadership skills, and master demand generation to create measurable impact. My coaching is all about empowering you to grow your career and elevate your marketing expertise.
Every marketer is different, so I tailor my coaching to meet your specific needs. Whether you’re looking to refine your digital marketing skills, develop leadership abilities, or build scalable systems, we’ll create a plan that aligns with your strengths, challenges, and long-term aspirations.
Demand generation is all about creating interest and generating leads for your business. It’s not just about getting more names on a list—it’s about building trust and value with your audience. As your coach, I’ll teach you how to craft strategies that attract the right people, nurture them, and convert interest into action.
I’ll help you develop the leadership qualities that drive results. Whether you’re stepping into a leadership role or refining your existing approach, we’ll focus on building your ability to inspire teams, manage functions, and make strategic decisions that move your business forward.
Not at all! Whether you're just getting started or already in a senior marketing role, my coaching is designed to meet you where you are. I’ll help you level up your skills, from the fundamentals of digital marketing to advanced demand generation strategies.
I focus on results. Through our work together, you’ll learn how to develop data-driven marketing strategies and track their success. We’ll use metrics to measure impact, whether it’s lead generation, revenue growth, or brand awareness, so you can see the tangible results of your efforts.
Building scalable systems is a key part of my coaching. We’ll work together to create processes that not only drive short-term results but also set up sustainable growth. From automating lead generation to refining your marketing strategy, you’ll gain the tools to build systems that evolve with your business.
By working together, you’ll gain the confidence, skills, and strategies needed to take your career to the next level. Whether you want to step into a leadership role, fine-tune your marketing expertise, or drive more impact in your current position, my coaching will give you the tools to unlock your potential and accelerate your career growth.
