Being an ICF Professional Certified Coach (PCC) means you have demonstrated a high level of skill, professionalism, and commitment to excellence in the coaching profession. Here’s what it entails:

1. Global Recognition of Excellence

• The International Coaching Federation (ICF) is the leading global organization setting the standard for professional coaching.
• A PCC credential signifies that you have achieved a high standard of coaching mastery and are recognized as a credible and competent coach worldwide.

2. Mastery of Coaching Competencies

• A PCC coach has mastered the ICF Core Competencies, which include:
  • Establishing trust and rapport with clients.
  • Deep active listening.
  • Asking powerful questions that drive insight and growth.
  • Facilitating meaningful action and accountability.
• These skills enable PCCs to create transformative experiences for their clients.

3. Rigorous Training and Experience

• To earn a PCC credential, coaches must:
  • Complete at least 125 hours of coach-specific training through an accredited program.
  • Accumulate 500 hours of coaching experience with a diverse range of clients.
  • Undergo a comprehensive performance evaluation of real coaching sessions to demonstrate competency.

4. Adherence to Ethical Standards

• PCC coaches abide by the ICF Code of Ethics, ensuring professionalism, confidentiality, and integrity in all coaching interactions.
• They prioritize the well-being of their clients and maintain a strict commitment to ethical practices.

5. Commitment to Continuous Development

• Achieving the PCC credential is not the end—it reflects a commitment to ongoing learning and growth.
• PCCs regularly engage in mentor coaching, supervision, and professional development to refine their skills and stay aligned with best practices in coaching.

6. Impactful Client Outcomes

• PCC coaches are equipped to:
  • Facilitate profound self-awareness and growth in their clients.
  • Help clients achieve clarity on their goals and navigate challenges.
  • Foster accountability and empower clients to take purposeful action.

7. Professional Credibility

• The PCC credential enhances trust and credibility with clients, organizations, and colleagues.
• It sets you apart as a coach who has met the highest standards of the coaching profession.

Why It Matters to Clients

Working with a PCC-certified coach ensures clients are partnering with someone who:

• Operates at a high level of professionalism.
• Uses proven coaching techniques to deliver results.
• Provides a safe, supportive, and empowering coaching environment.

Why I Chose to Pursue the PCC Credential

For me, becoming a PCC was about ensuring I could serve my clients with the best tools, techniques, and ethical standards in the coaching profession. It’s a reflection of my dedication to supporting others on their journey of growth, transformation, and success.

1. A Safe and Supportive SpaceYou can expect a non-judgmental, empathetic, and confidential environment where you feel comfortable sharing your challenges, dreams, and goals. I am here to listen deeply and support you wholeheartedly, creating a space where you can be your authentic self.

2. Customized Coaching for Your Unique JourneyYour life is one of a kind, and so is the coaching journey we’ll embark on together. I tailor my approach to suit your unique needs, aspirations, and circumstances. Whether you’re overcoming challenges, setting new goals, or navigating a life transition, our sessions will be designed to help you achieve meaningful outcomes.

3. Increased Self-Awareness and ClarityThrough reflective exercises and thought-provoking questions, I’ll help you gain greater clarity about who you are, what you value, and where you want to go. We’ll uncover limiting beliefs, patterns, and habits that may be holding you back, and replace them with empowering thoughts and strategies.

4. Practical Tools and Strategies for GrowthI bring a blend of proven techniques, including my SHAPEUP Model, NLP tools, and evidence-based practices to help you move forward. These tools are practical and actionable, enabling you to make meaningful progress in your daily life.

5. Empowerment and Confidence BuildingYou’ll leave each session feeling more confident, motivated, and empowered to take intentional steps toward your goals. I’ll help you tap into your inner strengths and potential, reminding you of your capability to overcome obstacles and thrive.

6. A Partner in AccountabilityChange is easier with support. I’ll be your accountability partner, helping you stay on track with your commitments and celebrating your wins along the way. If setbacks arise, we’ll reflect on them together and adjust your strategies to keep you moving forward.

7. Holistic GrowthLife is interconnected, and challenges in one area often affect others. My approach considers the whole person—mind, body, and soul—ensuring that the changes we work on positively impact all areas of your life, including relationships, career, health, and personal fulfillment.

8. Transformation, Not Just SolutionsWhile we’ll address immediate challenges, our work together will also aim for long-lasting transformation. My goal is to equip you with the self-awareness, skills, and resilience to navigate future challenges independently and with confidence.

9. Professionalism with a Personal TouchAs an ICF Professional Certified Coach with a background in psychology, I bring expertise, professionalism, and a deep commitment to your growth. At the same time, I approach our sessions with warmth, authenticity, and care, making the journey both impactful and enjoyable.

How We’ll Work Together

• Clarify Your Goals: We’ll begin by defining what success looks like for you.
• Uncover What’s Holding You Back: Together, we’ll explore obstacles and limiting beliefs.
• Take Aligned Action: Each session will include actionable steps to help you make consistent progress.
• Reflect and Adjust: We’ll regularly assess your growth and adjust our approach as needed.

What You’ll Gain

• Clarity about your goals and purpose.
• Tools to overcome limiting beliefs and self-doubt.
• A renewed sense of direction and motivation.
• Improved confidence and resilience.
• Tangible progress toward a life you love.

Your journey is yours, but you don’t have to walk it alone. Let’s work together to unlock your potential, overcome challenges, and create a life that truly aligns with your values and aspirations.

Complex trauma can feel overwhelming, but healing is possible with the right support and tools. My approach is rooted in creating a safe and compassionate space where clients can explore their experiences without judgment. Together, we work through three core pillars:

1. Building Emotional Safety and Trust:

   • Healing begins when clients feel heard, seen, and supported. I prioritize creating a non-judgmental space where they can process their emotions and begin to reclaim their sense of safety.

2. Increasing Self-Awareness:

   • Through gentle yet powerful techniques, such as reflective exercises, mindfulness, and narrative exploration, I help clients understand how trauma may be influencing their thoughts, behaviors, and patterns. This awareness lays the foundation for intentional change.

3. Developing Resilience and Moving Forward:

   • We focus on cultivating tools and strategies to manage triggers, reframe limiting beliefs, and build emotional resilience. By setting realistic, empowering goals, clients regain a sense of control and purpose in their lives.

Using a blend of coaching frameworks, somatic practices, and evidence-based methods like the SHAPE UP model and Five Lens Assessment, I guide clients to rewrite their narratives, rediscover their strengths, and create lives aligned with their values and aspirations.

The journey is not about erasing the past but transforming how it impacts the present, so clients can live fully, freely, and with renewed purpose.

The SHAPEUP Model is a coaching framework I developed to guide individuals and teams toward self-awareness, transformation, and sustainable growth. It’s a holistic, client-centered approach that integrates principles from psychology, coaching competencies, and personal development theories. SHAPEUP addresses the whole person, focusing on their past, present, and future to unlock their potential and create meaningful change.

The acronym SHAPEUP stands for:

1. S – Set Foundation
2. H – History/Holistic
3. A – Aspiration
4. P – Provocation
5. E – Empower Through Exploration and Exercises
6. U – Undertaking
7. P – Progress Toward Purpose

How Does the SHAPEUP Model Work?

The model is designed to provide structure to the coaching process while remaining flexible and adaptable to each client’s unique needs. Here’s a breakdown of each stage:

1. Set Foundation

• Purpose: Establish trust, rapport, and clarity about the coaching process and goals.
• How it works:
  • We explore the client’s values, priorities, and current situation.
  • Create a safe, non-judgmental space for open dialogue.
  • Define the desired outcomes and what success looks like.

2. History/Holistic

• Purpose: Gain a deeper understanding of the client’s past experiences, belief systems, and the context they operate within.
• How it works:
  • Examine key life events, challenges, and patterns that have shaped the client.
  • Identify influences from personal, cultural, and professional spheres.
  • Highlight strengths, resilience factors, and any limiting beliefs or barriers.

3. Aspiration

• Purpose: Help the client articulate their goals, dreams, and aspirations.
• How it works:
  • Use reflective exercises to explore the client’s vision for the future.
  • Clarify what they want to achieve in alignment with their values and passions.
  • Define SMART goals (Specific, Measurable, Achievable, Relevant, Time-bound).

4. Provocation

• Purpose: Challenge the client’s current mindset, assumptions, and comfort zones to spark new perspectives.
• How it works:
  • Use powerful, thought-provoking questions to deepen self-awareness.
  • Address cognitive biases, limiting beliefs, and resistance to change.
  • Encourage the client to explore “what if” scenarios and stretch their thinking.

5. Empower Through Exploration and Exercises

• Purpose: Equip the client with tools, strategies, and actionable steps to achieve their goals.
• How it works:
  • Introduce tailored exercises, such as journaling, mindfulness practices, or role-playing.
  • Facilitate skill-building in areas like communication, resilience, or emotional intelligence.
  • Encourage experimentation and reflection to find what works best.

6. Undertaking

• Purpose: Create a clear action plan and support the client in taking concrete steps toward their goals.
• How it works:
  • Break down larger goals into manageable tasks with timelines.
  • Provide accountability and celebrate small wins to build momentum.
  • Support the client in navigating obstacles and maintaining focus.

7. Progress Toward Purpose

• Purpose: Ensure sustainable growth and alignment with the client’s long-term purpose.
• How it works:
  • Regularly review progress, adjust goals, and address any new challenges.
  • Reinforce self-mastery and autonomy to maintain change beyond the coaching relationship.
  • Help the client identify how their growth contributes to their broader life purpose.

Why Is SHAPEUP Effective?

1. Holistic Focus: It goes beyond surface-level goals to address the client’s inner world, fostering deeper self-awareness and lasting transformation.
2. Structured Yet Flexible: While it provides a roadmap, it adapts to the client’s pace, priorities, and evolving needs.
3. Empowering Approach: It encourages clients to take ownership of their journey, building confidence and resilience.
4. Results-Oriented: The emphasis on actionable steps and accountability ensures tangible progress.

The SHAPEUP Model has been instrumental in helping individuals and teams navigate personal and professional challenges, from career transitions to leadership development and overcoming limiting beliefs. It’s a roadmap for self-discovery, growth, and purposeful action.

My approach to leadership and team coaching is built on fostering self-awareness, alignment, and collaborative growth. I believe that strong leaders and cohesive teams are the foundation for organizational success, and my coaching is tailored to create environments where both individuals and teams can thrive.

Core Elements of My Approach:

1. Self-Awareness as the Starting Point:

   • For leaders, understanding their own strengths, blind spots, and impact on others is critical. Through tools like the Five Lens Assessment and my SHAPE UP Model, I help leaders uncover their authentic leadership style and develop self-mastery.
   • For teams, we explore group dynamics, communication styles, and individual contributions to create awareness of how they function collectively.

2. Alignment of Purpose and Values:

   • I guide leaders and teams to identify their shared vision and values, aligning their goals with the organization’s mission. This creates a sense of unity and purpose that drives engagement and performance.

3. Strengthening Communication and Collaboration:

   • Effective leadership and teamwork hinge on clear communication and trust. I facilitate workshops and coaching sessions that enhance emotional intelligence, active listening, and conflict resolution skills.
   • For teams, we work on creating psychological safety, where every member feels valued and empowered to contribute.

4. Navigating Challenges and Building Resilience:

   • Leadership and team dynamics can be tested by change, conflict, or high-pressure situations. I help leaders develop adaptability and decision-making skills, while equipping teams to manage stress, embrace accountability, and find solutions collaboratively.

5. Practical Tools and Lasting Change:

   • My coaching is highly practical, combining evidence-based methods with experiential learning. Whether through triad sessions, real-world simulations, or action-oriented goal setting, I ensure the growth is sustainable and impactful.

The Outcome:

Leaders gain confidence in their ability to inspire, influence, and drive results. Teams become more engaged, cohesive, and aligned, fostering a culture of innovation, trust, and collaboration. Ultimately, I empower leaders and teams to transform challenges into opportunities and deliver meaningful impact at every level of their organization.

My Qualifications and Credentials

1. ICF Professional Certified Coach (PCC)I hold the Professional Certified Coach (PCC) credential from the International Coaching Federation (ICF). This certification reflects my commitment to coaching excellence, adherence to the ICF Core Competencies, and ethical guidelines. It signifies that I have undergone extensive training, demonstrated mastery in coaching skills, and completed over 500 hours of client coaching experience.

2. Postgraduate Diploma in Coaching (SACAP)I earned a Postgraduate Diploma in Coaching from the South African College of Applied Psychology (SACAP). This rigorous program provided a strong foundation in coaching theory, methodologies, and practical applications, equipping me with the skills to coach individuals and teams effectively.

3. Bachelor of Arts in Psychology and Public AdministrationMy academic background in Psychology provides me with a deep understanding of human behavior, emotions, and motivation. This knowledge helps me create tailored coaching strategies that align with my clients’ needs.

4. Certified NLP PractitionerAs a certified Neuro-Linguistic Programming (NLP) Practitioner, I use powerful tools to help clients reframe limiting beliefs, overcome mental blocks, and achieve clarity and confidence in their personal and professional lives.

5. Negative Emotion TherapistI am trained in techniques to help clients process and release negative emotions, enhancing emotional resilience and personal empowerment.

6. Certified Five Lens PractitionerI am certified to administer the Five Lens Individual and Team Tool, which enhances self-awareness, emotional intelligence, and team cohesion. This tool is instrumental in uncovering behavioral patterns, understanding social drives, and improving personal and team dynamics.

7. Additional Certifications

• Life Coaching: Helping clients navigate transitions and achieve personal growth.
• Childline Crisis Line Counsellor: Trained to provide support in high-pressure, emotionally charged situations.
• HIV/AIDS Peer Educator: Experienced in fostering resilience and offering guidance in challenging circumstances.

8. Leadership and Team Coaching ExpertiseWith years of experience working in corporate environments, I have coached leaders and teams in organizations like Transnet Freight Rail, DTI, and Liberty Life. My work focuses on leadership development, team cohesion, and navigating change with confidence.

9. SHAPEUP Model DeveloperI created the SHAPEUP Model, a holistic coaching framework that combines psychological principles, coaching techniques, and evidence-based practices. This model focuses on the whole person, fostering self-awareness, mastery, and purpose-driven growth.

10. Extensive Coaching ExperienceI have over 11 years of coaching experience, including one-on-one coaching, group coaching, and leadership development across corporate, public, and non-profit sectors. My approach is practical, client-centered, and focused on delivering measurable results.

What These Credentials Mean for You

When you work with me, you’re partnering with a coach who brings a wealth of training, expertise, and real-world experience. My qualifications ensure that I approach coaching with professionalism, empathy, and a deep commitment to your growth and success.